Coda ships first car; electric vehicle news accelerates

Coda is shipping its small electric cars to customers.

Mercedes, meanwhile, has confirmed that it will begin building an electric version of its SLS super car .

And recharging stations are popping up. Oregon's got a 160-mile section of Interstate 5 covered with eight recharging stations, enabling electric-car drivers to conquer range anxiety. Even in California's sunny and fossil-fuel dominated San Joaquin Valley, such docking stations may be on their way.

"Change is coming," writes John Voelcker, senior editor of Green Car Reports, in a piece about the declining price of electric car batteries that touched on EV trends. He advises taking the long view of the industry and forecasts a price decline in batteries of about 7 percent a year.

Developments continue

Activity in the electric car sector -- despite the lackluster sales of the Chevy Volt and Nissan Leaf in recent months -- has been nothing short of frenetic. Automakers and parts and component manufacturers just keep announcing developments, far beyond the prototype stage. And while Coda's deliveries are about a year and a half later than initially promised, the cars are on their way to a dealer network. Tesla's also planning to bring its Model S sedan to market in big numbers next year, and its Model X SUV is in the works.

Even the resurrected DeLorean Motor Co. is back with an electric version of its flagship gull-wing "Back to the Future" car.

Now there's even an option for the person of means. Say this average high-brow consumer has a little spare cash, maybe something north of $200,000, for a unique environmentally conscious ride. The Mercedes SLS E-Cell would be the perfect selection.

Indubitably.

Electric cars can perform

And it will be U.S. made. Brian Dodson of gizmag.com says the offering from Mercedes-AMG has been "confirmed for production in Detroit in January will be available in 2013."

Dodson says the E-Cell accelerates from 0 to 100 km/h in 4 seconds, just a hair shy of its gas-powered counterpart, which covers the same distance in 3.8 seconds. The e-version tops out at 155 mph, while the other can manage a whopping 197 mph.

"You will not believe the performance," says David Coulthard, former Formula One race car driver from Scotland and sometime TV commentator. That's him in the video.

Another sports car heavyweight, Porsche, has a monster of its own in development, the 918 Spyder. It boasts two electric engines, one for the front wheels, another for the back and an 8-cylinder engine. In all the hybrid offers up 770 horsepower, says Damon Lavrinc in jalopnik.com.
Smaller market larger

OK. So most people will be thinking smaller. Coda comes to mind. And the Tesla Model S does 0 to 60 mph (about the same as 100 kilometers) in 4.4 seconds.

The intent of Benicia, Calif.-based Coda Automotive appears to be the average, environmentally minded consumer who's not afraid of dealing with occasional range anxiety. The targeted consumer would see the car as a plus, a way to save gas on perhaps about 90 percent of his or her routine travel.

Ben Coxworth of gizmag.com says three buyers snapped up the Coda soon after its debut, two from the Los Angeles dealership and another in Northern California. He says the car reportedly averages 88 miles on a charge despite a maximum listed range of 125 miles.

Market for the Coda

The Coda has an understated and rather generic look, bypassing the otherworldly unique design of the Leaf and the custom and aggressive stance of the Volt. In a somewhat counter intuitive move not likely to attract a thrifty audience, the Coda has been priced at $44,900, higher than the Leaf at $35,200 and the Volt at $39,145.

"As an upstart automaker, Coda Automotive always faced an uphill fight against electric cars like the Nissan Leaf," says Chuck Squatriglia of wired.com's Autopia. "Slapping a $44,900 price tag on its forthcoming EV has made the road ahead that much steeper."

Federal tax incentives for electric vehicles shave up to $7,500 off the sales price. Residents of California can qualify for a $2,500 tax rebate through the state's Clean Vehicle Rebate Program.

EV forecast cloudy

The reign of the electric car remains somewhere in the future. Coda and struggling competitor Fisker, which also recently rolled out its first cars, don't appear likely to alter that forecast. Escalating gasoline prices enhance consumer interest, but the American public is notoriously fickle and resists change.

However, Boulder, Colo.-based Pike Research projects that by 2017 "more than 1.5 million locations to charge vehicles will be available in the United States, with a total of nearly 7.7 million locations worldwide."

About a third will be home-charging units

Charging centers coming

Infrastructure to support electric cars is beginning to materialize. A $200,000 grant issued by the California Energy Commission to the San Joaquin Valley Unified Air Pollution Control District will enable the regulatory agency to study the best locations for plug-in recharging stations and assist jurisdictions in crafting permitting processes. The Air District plans to set up a coordinating council to help promote the use of the cars in the politically and fiscally conservative region.

Meanwhile, the U.S. Department of Energy has offered up a new grant program intended to take a bite out the diesel and natural gas big truck market. The agency, which has done quite a bit promoting the electrification of the highways in the past several years, has made up to $10 million available to proposals that "demonstrate and deploy electric transportation technologies for cargo vehicles, such as trucks and forklifts."

The Energy Department's intention is to help reduce the nation's reliance on gasoline and diesel and diversify the nation's energy portfolio. Money would go to "demonstrate cost-effective zero emission cargo transport systems and collect detailed performance and cost data to analyze the benefits and viability of this approach to freight transportation."

Getting electric power into cargo transportation is the goal. The move, if successful, would significantly cut consumption of fossil fuels and slash greenhouse gas emissions.

Integration takes coordination

The Center for Climate and Energy Solutions is working a different angle with similar intent. The nonprofit succeeds the Pew Center for Global Climate Change and generates analysis and seeks to find solutions to avert global warming.

The center, in the report "An Action Plan to Integrate Plug-in Electric Vehicles with the U.S. Electrical Grid," says electric cars could become an important part of the U.S. market if given "a fair chance to compete with conventional vehicles."

It proposes standardizing regulations as they relate to the electrical grid. These are multi-tiered involving everything from commercial recharging stations, home chargers and the finance of such infrastructure to protecting the grid, rate structures and encouraging beefing up the system for demand.

Jacking the grid

Between a major new source of energy consumption (electric cars) and power generation (solar, wind and other renewables), utilities will have a heck of a time sorting it all out while providing a steady stream of consumeable current over power lines. Analysts expect changes at many levels with smart grid technology emerging as an important element to maintaining system integrity.

This includes integrating smart meters, meter networking and communication, in-home energy management, demand response, meter data management, other smart grid software and services and related gear into an outdated and often overtaxed grid, according to Jeff St. John of greentechmedia.com.

"The smart grid market continues to move ... to a wide swath of new, advanced applications ranging from consumer behavior analytics, to next-gen control and protection, to greentech integration and grid optimization," St. John writes.

How all this turns out is anybody's guess. We were talking with our friends at the Air District about the subject, and the conclusion is that we probably won't be seeing noticeable change, at least in the San Joaquin Valley, any time soon.

Other stories of interest:
The DeLorean is back and this time it's electric
Electric car sales ramp up, is change coming?
Stockton electric truck company scores big with UPS

Electric car sales ramp up; is change coming?

Electric automobile sales have yet to disrupt the dominance of internal combustion.

Electrics at this point would appear bound for a niche market, hardly living up to President Obama's pledge to encourage their proliferation to about 1 million plug-ins on the road by 2015.

That prospect had gop.com's research division saying: "Another day, another broken promise from President Obama."

Fisker flounders

And Fisker, the manufacturer of the much-ballyhooed Karma and recipient of a half billion-dollar U.S. Department of Energy loan, has announced layoffs after issuing recalls in prior weeks of its more than 200 cars sold. John Voelcker of greencarreports.com says Fisker and fellow electric car builder Tesla are vulnerable to the same type of criticism surrounding failed photovoltaic panel manufacturer Solyndra, which also was on the DOE's loan llist.

None of that taint appears to have landed on Tesla, which is coming off a raft of positive press with increased sales, a deal with Daimler for an electric Mercedes-Benz and the debut of its electric SUV, the "Falcon Wing" Model X. If this latest round of news is any indication, the appetite for electric cars may prove more robust as consumer options and infrastructure to keep the cars charged increase.

Tesla shines

The sector remains unproved. Tesla, despite its evolution, continues to lose money. But revenue is increasing. Chairman Elon Musk says in the company's 8K report to shareholders that "net losses will continue as planned until we reach volume sales of Model S in 2013."

The Model S is a high-end family sedan built in Tesla's Fremont, Calif. factory. The price is expected to be somewhere north of $60,000. Musk says about 8,000 orders for the car have been placed so far. It accelerates from 0-60 mph in about 4.5 seconds, which is faster than my friend Al's built-up 1977 Trans Am.

The Model X is a media darling, getting coverage all over the Web and in the automotive press. Huffingtonpost.com's Sharon Silke Carty says it "has struck a chord with wealthy, environmentally conscious customers" who snapped up about 500 reservations after its recent debut.

Production is expected to begin in late 2013 with customer deliveries starting in early 2014, Musk says. Volume is targeted at 10,000 to 15,000 units per year.

EV sales lackluster

EV sales currently are dominated by General Motors and Nissan. The Volt closed out 2011 with a minor sales flurry. It sold 7,671 units for the year, with more than 1,500 of those in December, according to figures compiled by Martin LaMonica of cnet.com.

Nissan sold 9,674 units of its all-electric Leaf, with 954 of those in the final month of 2011, according to goodcarbadcar.net.

Other nameplates sold fewer cars.

Electrics find a place

But battery power is making headway on the highway. At least in California, the cars have become more commonplace. The other morning as rain pelted me in the health club parking lot, a Leaf quietly rolled past. The thing moved like an oddly shaped ninja. And all lit up in the darkness, it even looked graceful.

Soundless electrics certainly would reduce road noise, until a Harley with straight pipes pulls up alongside.

Gas prices make a difference

Gas prices, which could push $5 per gallon this summer, may influence some buyers. Oil-price.net reports oil per barrel prices above $100 for West Texas Intermediate and its one-year forecast price climbing $20. That's not a big deal. Crude prices have hovered around the centennial mark for a couple years now.

But it's the rapid rise nationally in gas prices in the first months of the year that has some worried about what the summer holds. Summer is usually when more people are on the road and prices increase at the pump.

Ronald D. White of the LA Times quotes analyst Brian L. Milne as saying the early increase may point to higher prices later in the year. "There's a chance that the U.S. average tops $4 a gallon by June, with some parts of the country approaching $5 a gallon," Milne says.

Nothing inspires change like price increases. Of course, electric cars remain very expensive.

Hydro Gene makes a prediction

Automotive enthusiast and hydrogen energy activist Gene Johnson says as long as the price point for electric cars sits so far above the average consumer's means, the segment will remain somewhat exclusive. Johnson, a big clean energy proponent in California's San Joaquin Valley, offers a better method -- retrofits.

He and some friends took a Toyota RAV4, removed its gas-burning stock engine and replaced it with an electric drive train. They sold it on eBay for more than $20,000, easily covering the retrofit cost with a tidy profit.

He says that's the way to go. Johnson predicts more companies will enter the conversion business. He even goes so far as saying Fresno would be a great place to start.

Solar shoulders in

At some point, on-board solar may play a role in recharging electric cars.

The solar-powered SolarWorld GT started the U.S. leg of its round-the-world trek at the University of California, Santa Barbara and plans to drive across the country, according to gizmag.com. The car, a collaboration between solar panel manufacturer SolarWorld, and Bochum University of Applied Sciences in Germany, is hardly a production vehicle.

But its sojourn may be the start of something. The car and its team are to head to Florida, where the GT will be shipped across the Atlantic Ocean to continue driving across Europe, Asia and Africa and back to Darwin, Australia. Assuming the car returns, "it will set the Guinness Record for the longest distance covered by a solar car -- approximately 34,000 kilometers, or 21,080 miles," Ben Coxworth writes.

Such accomplishments are but interesting footnotes. However, should solar panels some day be incorporated cheaply into a car's surface and still be efficient enough to provide a continuous charge, there's no stopping the electric car.

We'll see.

Photo: SolarWorld GT race team.

US consumers still skeptical of green cars

Consumers in the United Kingdom like cars that get great mileage.

In fact, according to a recent study by Motoring.co.uk, Toyota Prius sales in Great Britain are up 51.5 percent in the first quarter of 2011 and Nissan's Leaf looks like another big hit.

Meanwhile, across the pond, U.S. consumers are less excited by green automobiles, a category that includes hybrids and electric. Sure, small car sales are up and Chevy's done great business with its revamped automotive lineup that includes the electric/gas Volt.

But automotive consultant JD Power and Associates in its inaugural 2011 U.S. Green Automotive Study says, "Automakers will be fighting over the relatively few consumers who are willing to drive green."

It could be the price of fuel. Petroprices.com reported an average UK cost to the equivalent of about $8.33 per gallon. That compares with a California average of about $4.12 as of May 23, according to AAA.

Big motivator. Americans are used to towing, hauling and packing in the number of passengers we want. Need help with that horse trailer? How about grabbing a tow bar and dragging that piece of junk Oldsmobile to the nonprofit junk car fundraiser?

Sure, we say. No problem. That's what that 460-cubic-inch monster in the pickup out back is for. Step on the gas pedal and watch the little red needle on the fuel gauge drop. It's a matter of pride with a lot of us.

Westlake Village, Calif.-based JD Power says that cultural phenomenon may stick with us awhile. I certainly haven't seen a decrease in the number of massive SUVs on the road. I find it reassuring to be sandwiched between a couple of them in a parking lot. Backing-out roulette is always an invigorating experience.

The study says consumers cite purchase price as a stumbling block to get into the new line of green cars. Remember, this is for electric and hybrid automobiles.

Other problems mentioned by consumers were driving range, or lack of it (a Leaf, according to a source, gets about 84 miles to a charge), increased maintenance costs and performance. The study says consumers are more likely to "switch into a more fuel-efficient vehicle powered by a traditional internal combustion engine than an alternative powertrain vehicle."

Yet, I've written about how Honda has positioned its hybrid Insight base price very close to that of the Civic. The statistics for performance aren't much different, although, and I've mentioned this before, my wife said there was no way anybody would catch her behind the wheel of "that thing," as she referred to the Insight. She purchased a Civic.

Peggy's issue was more cosmetic. She didn't care for the design, but like other consumers in the JD Power study she also worried about battery replacement costs.

My family tends to keep our cars and drive them a lot. Our daughter sold the 1986 Accord LX at 360,000 miles and it was still going somewhat strong. My 1981 Toyota pickup was cut up for scrap at about 260,000 miles but by that time was so tired and rotted out rust-wise that it had few usable parts.

And I'm still bound and determined to keep my 1974 Super Beetle functioning.

Drivers in the UK are a bit more adventurous, and perhaps a bit more insightful. Chris Green, co-founder and sales director of Motoring.co.uk, said increased demand can be traced to increased reliability and performance.

"In the future, we will see more and more people opting for cars that are cheap to maintain rather than splashing out on models to impress the neighbours," Green said in a statement. He estimated demand will increase in the island nation dramatically over the next 18 months.

And in this country, expectations are that consumers will buy into the alternative concept. Nissan has said it will install 30 solar-assisted charging stations at its Smyrna Vehicle Assembly Plant in Franklin, Tenn.

And they will have a lot to choose from. JD Power says that by the end of 2016, it expects manufacturers to offer 159 hybrid and electric vehicle models in the U.S. market. In 2009, there were 31.

Photo: Along the Oodnadatta Track, Australia, by mancity.

Top 7 earth friendly cars, plus a Tesla

I saw my first Tesla.

Up close, and personal. My first impression: This car is teeny. Would I be able to fold in my 6-foot 2-inch frame? Heck yes!

Tesla Roadster
With 3.7 seconds to 60 mph, this baby would fly. The possibility of me expanding my horizons with speeding tickets would increase exponentially if I were allowed access.

The Tesla Roadster was one of the key attractions at Fresno Earth Day celebration at the Unitarian Universalist Church in Fresno. Accompanying the little black electric powered ball of fury were a Nissan Leaf, a Chevy Volt, a solar-powered Toyota Prius, a hybrid Honda Insight and several other vehicles of interest.

The festivities included other attractions. Those included 75 participants for a crowd-pleasing variety that included live music, food, workshops, tours, exhibits, free e-waste recycling, solar cooking & bio-fuel making demonstrations, xeriscaping and more. The church itself is worth checking out as it is LEED certified and makes use of energy efficient materials, low-flow plumbing and landscaping that needs very little water.

But I was there to see the cars. For me, the experience proved valuable even if it was self-indulgent. My wife, Peggy, tagged along for the experience. I promised her it would be brief and that I would avoid engaging in any long-winded discussions about cars.

I succeeded. We left after about 20 minutes and still got a chance to look at the solar oven display. Very cool concept. Great for reducing deforestation in third world countries.

Zap Car
But the wheeled objects really captured my interest. There was a Zap car, one of the three-wheeled creations of the Santa Rosa-based manufacturer of electric vehicles that until recently served as a niche product. Zap recently purchased controlling interest in Chinese automaker Zhejiang Jonway Automobile Co. Ltd. and hopes to tap into the growing Chinese market with a new lineup of vehicles. I suspect it's a company to watch.

Peggy snapped several pictures of the Zap mobile, figuring it would be a favorite of her students. She teaches ninth-grade English at rural Riverdale High School (which by the way has its own solar installation.)

Nissan Leaf
I checked out the Nissan Leaf. The owner explained details of power consumption and some of the variables for getting the most miles out of a charge. One thing I noticed about the rig was that it looked a lot beefier in person. The photos of the Leaf online make it look dainty somehow.

Up close, the Leaf looks quite solid. The aluminum wheels are rather large and sporty and the interior is spacious and not too Jetsons. Here's a shout-out to Phil T, who's been blogging about his experiences as a SoCal Leaf owner for the past several months. "Phil, you're right. Photos don't do the car justice."

Smart Car
We also got to get up close and personal with Smart car. I've been repulsed by the things since I first saw one skittering down the freeway. All I can think of is the short wheel base and how the thing would spin like a top on ice.

But looking at it from a different angle gave me greater appreciation. Just the engineering of the car is amazing. All sorts of stuff crammed in without looking crammed. The engine fits in back like a Bug. (Obviously not in in a Beetle's league, but still interesting.)

There's an electric version of the rig available this year at dealerships across the country. Dubbed Smart Fortwo Electric, the tiny vehicle was anticipated by Daimler designers two decades to be powered by an electric drive train, according to officials. They apparently left room in the design so there appears no change in outward appearance in the two vehicles.

VW TDI
Two vehicles that stood out at the Earth Day event, at least to me, were a couple of Volkswagen Jetta TDI series, one older and another brand new. TDI, for turbo direct injection diesel, is the designation VW bestowed upon its latest generation of diesel vehicles. The older Jetta was tuned to run on biodiesel, while the new one sported VW's latest "clean diesel" technology. Mileage in the latter is listed at 34 mpg combined city/highway.

Fred Voglmaier, who writes on tdiclub.com, says demand for the diesel rigs is high. Could be.

Prius
The Prius owner at the Earth Day event gave a serious rundown on what kind of mileage he gets under multiple conditions. The data was fascinating and he can get up to 56 mpg under certain conditions. The model even was equipped with a solar panel in the glass roof.

Toyota is set to introduce its Prius PHV, for plug-in hybrid, next year. Here's how Steve Siler of caranddriver.com described the differences with the conventional hybrid: "The Prius PHV is essentially just a Prius whose nickel-metal hydride battery pack has been swapped for a far pricier, far heavier, and far more potent lithium-ion pack."

Range is supposed to be far less than the Volt or Leaf.

Volt
The Chevy Volt looked the most conventional of the electric cars at the Unitarian church that day. In fact, it looked rather large, hardly a compact car. Interior space was ample, and the design, inside and out, was very un-Chevy. By that, I mean Chevy's had a reputation for short-shrifting its cars on style. The SUVs look cool. The cars, on the other hand, and I personally believe since the Camaro was redesigned in the 1970s, just looked lame.

The Volt, and the redesigned Camaro, return Chevy to a contender among car buyers.

Biodiesel Mercedes
There was also a beat up old Mercedes at the show that looked as if the owner brewed the biodiesel in the trunk. It's an original, late 70s or early 80s vintage. Cool but definitely somebody else's project.

Honda Insight
The Honda Insight is a great vehicle and reasonably priced. Great entry for the hybrid/electric market. My wife despises the design as she does that of the Prius.

All in all great show. I saw the Tesla driving around Fresno. I pointed it out to some young people at the athletic club, but they just stared blankly until I said, "0 to 60 in 3.7 seconds."

High electric rates could sink the Volt

That electric car may look good in theory, but in California it could cost more than feeding a big block Chevy.

That's the implication of a study released this week by Purdue University economist Wally Tyner, the James and Lois Ackerman Professor of Agricultural Economics. And it comes on the heels of the release in the state of Nissan's all-electric Leaf and the Chevy Volt, which can go 35 to 40 miles on a charge before the gas engine fires up.

Tyner said California's tiered electricity pricing system is the culprit. The rates, which were created to reduce energy consumption and thus greenhouse gas emissions, mean consumers who crank up their demand beyond a certain point get booted into the highest bracket and pay more.

"Almost everyone in California reaches the third pricing tier each month," Tyner said in a Purdue news release. "If they add a plug-in hybrid, they are charged the highest rate."

Adding a plug-in hybrid would increase the average use of electricity nearly 60 percent per household, according to the study, which was published in the online version of the journal Energy Policy. In California, most of that increase would be charged at the highest rate.

And Californians, according to Tyner, "pay some of the highest electricity rates -- an average of 14.42 cents per kilowatt hour, which is about 35 percent higher than the national average."

Tyner said states like Indiana, which charges a flat rate of about 8 cents per kilowatt hour, would be more economical to run an electric car.

Of course, there are a lot of variables. California could issue sweeping changes to utilities' pricing system. And gas prices, which have been rumored to reach as high as $5 per gallon this summer, could make those charging rates appear less lethal.

The price per barrel continues to hover in the $90 per barrel range, closing at $91.67 on Friday, according to oil-price.net. The L.A. Times said: "Oil prices would need to rise to between $171 and $254 per barrel to offset the price premium on the Volt, for both the car itself and the electricity needed to charge it."

Tyner said rates would have to drop for plug-in hybrids to compete. "People who view the Volt as green will pay $10,000 more over the lifetime of the car because it's green," he said. "Most consumers will look at the numbers and won't pay that."

Electric cars, Portugal and grandsons

As predicted, electric cars have debuted on streets across the globe.

I've been looking to make my first personal sighting of an electric car, but I've seen nothing so far by a major manufacturer despite a quick trip to see my latest grandkid in the eco-friendly Seattle/Puget Sound area.

The first delivery in the United States popped up earlier this month in California going to Olivier Chalouhi of Redwood City, reported John Voelcker, senior editor of greencarreports.com. It was a black 2011 Nissan Leaf SL from a dealership in Petaluma.

Now Portuguese Prime Minister Jose Socrates has received one of 10 Leafs delivered to his government, the first, according to officials, in Europe. The Nissan electric procurement is meant to publicize Portugal's MOBI.E Program, which offers a charging network for the vehicles and is working with other automobile manufacturers to develop a system that will promote greater use of the cars.

Portugal's Prime Minister José Socrates is one of 10 recipients and will reportedly now travel exclusively by Electric Car for his official travels around Lisbon.

Socrates said he's proud of the distinction and called his fledgling charging network "a leading example to the world of how to roll out electric cars." He said in a statement that "Portugal is the first country in the world to have a nation-wide smart grid for electric vehicles."

Portugal gives the rest of us at least two things in the EV roll out to watch. The first is whether consumers will accept the Portuguese government's efforts to provide recharging stations. And the second is whether electric cars can overcome concerns and prejudices of multiple generations used to the freedom and security of internal combustion.

Portugal's not taking chances by sweetening the pot. Private customers buying one of the first 5,000 electric cars will be entitled to a 5,000-euro incentive and don't have to pay registration or a "single circulation" tax. Another 1,500 euro rebate is available to those who replace cars ready to croak.

Americans have incentives as well, but generally electric cars come with a premium. I noted in a past post how Honda was working to get its Insight hybrid priced for the masses to boost sales, pushing the base cost to about $18,200.

But electrics have a way to go with a cost of between $30,000 and $40,000. I went online over the holidays looking at the VW TDI Golf, which I priced well appointed for about $23,600. The diesel gets phenomenal mileage (reportedly 42 mpg highway) and is another option for the eco-minded.

So there's stiff competition. Maybe by the time I travel again to Bellingham, Wash. to see little Cyrus in six months, we'll see a Leaf or Volt or something else electric cruising the tree-studded streets.

I did see a glorified street legal golf cart-looking rig in Seattle's U District on Thursday. I wonder what the automotive landscape will look like when Cyrus turns 5?

Photo: Portuguese Prime Minister Jose Socrates and his Leaf.

Electric cars: Drum solo for Coda

Tis the season of the electric car.

On the radio, I hear commercials for the Chevy Volt: "At a car dealer near you soon." The Nissan Leaf won best in class for mileage from the U.S. Environmental Protection Agency. And now the latest: Coda inks deal with Hertz.

Coda still reminds me of the last Zep album and that ripping John Bonham solo, Bonzo's Montreau. But I digress. I must adapt my thinking.

Executives of Santa Monica, Calif.-based Coda are pumped by their news.

"The 100 percent electric CODA was designed to meet the needs of most Americans with dependable, all-season range, and fast, convenient charging," said Mark Jamieson, CFO & COO of Coda Automotive, in a statement. "With one of the world's largest rental car fleets, Hertz is uniquely positioned to catalyze the adoption of all-electric vehicles and infrastructure supporting electric mobility."

That means a big boost for the electric car company that has yet to hit the market with its flagship sedan. If Hertz is cool with the car, others likely will be too.

Many people are like me. Rent a car, enjoy the experience, then buy one.

Coda officials said their sedan hits the market sometime next year. No specific date was given. Here's what they said about it: "The Coda is designed to meet the day-to-day needs of most Americans, featuring space for five passengers, a full-size trunk and a dependable 90-120 miles of range during any season."

They also said the sedan's battery system has "at least 40 percent more usable energy than any all-electric sedan on the market in 2011."

Take that Leaf. Actually, the Leaf offers about the same performance. It goes on sale in California next month.

And neither will make anything like the sound my well-carburated 1974 Bug makes, especially burning the tires on a rainy day.

And this is the best read post on this blog. Amazing. Wonder if it has to do with the Coda reference that has nothing to do with electric cars and everything to do with "The Song Remains the Same."

Electric car countdown begins

Is that an EV in the lane near you?

It may be should consumers get over their sticker shock over electric cars. A new survey by Boulder, Colo.-based Pike Research says 44 percent of respondents would be "extremely or very interested" in buying a battery-powered unit.

With nearly three dozen plug-in electric models expected to be introduced by 2012, that's some serious potential market activity. Maybe it'll open up room at the pump.

Nissan's Leaf and Chevy's Volt are on their way. And Ford announced this week the first markets selected for its Ford Focus Electric's debut next year. They are: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

"This is the first step in rolling out the Focus Electric," said Mark Fields, Ford Motor Co.'s president of the Americas, in a statement. He said Ford would evaluate markets as demand grows and "the country continues to build up its electric vehicle infrastructure."

The news comes on the heels of an announcement by General Electric that it will convert about half of its global corporate fleet to electrics and will partner with fleet customers to deploy a total of 25,000 electric vehicles by 2015. Most of those will be Chevy Volt sedans.

“By electrifying our own fleet, we will accelerate the adoption curve, drive scale, and move electric vehicles from anticipation to action," said GE Chairman and CEO Jeff Immelt in a statement.

In the same release, FedEx Chairman, President and CEO Fred Smith said GE's move helps ramp up production and lower prices of electric vehicles, bringing elevated visibility and acceptability to the public at large. FedEx is also incorporating electric trucks and alternative energy vehicles into its fleet.

It means the quiet vehicles will be increasingly common.

Pike Research said its survey "found that, based on Americans’ driving and commute patterns, PEVs should be a strong fit for a large number of consumers." In fact, 81 percent of respondents said better fuel efficiency would be an important factor when purchasing their next vehicle.

However, Pike officials found some drawbacks. They said consumers may have a difficult time justifying the increased cost of purchasing an electric vehicle even when they pay nothing for gasoline. The savings at the pump could take many, many months. Unless, of course, you replaced the aging Bentley with a Leaf.

Photo: Ford Focus chassis.