Zotos International Inc. is a hair-care products manufacturer.

It's also an expert on green energy. The company ranks No. 18 on the U.S. Environmental Protection Agency's Top 20 on-site green power generation list because it installed two massive wind turbines to provide energy to its 670,000-square-foot Geneva, N.Y. plant.

"This wind project has helped us transform Zotos into one of the fastest-growing and greenest manufacturers in the global beauty industry," Zotos President and CEO Ron Krassin said. "More and more consumers are demanding sustainable products and as a beauty company, we have a moral imperative to meet this demand. All of us want a healthier and more beautiful planet and we're proud to be doing our part."

Earth Day and green jobs

Zotos took the opportunity of Earth Day 2012 to laud its achievements. And why not? The company's efforts vaulted it into the national cleantech spotlight.

Others appear to be following suit. A report by employment search engine Green Job Bank says postings in the green sector more than doubled in the first quarter. The service says it indexed 36,500 green job postings in the first quarter of 2012, an increase of about 127 percent from the same period a year earlier.

"This increase ... is due to the growth of the green economy," says Bernard Ferret, founder and CEO of the Green Job Bank, in a statement. "It is the proof that the market for renewable energy, clean technology and environmental projects is healthy, and growing at a steady pace."

Hiring across the spectrum

Growth comes despite the spate of bad news in the cleantech sector, highlighted by last year's Solyndra bankruptcy. It indicates that demand for services and product remains. Green Job Bank's top hiring companies include First Solar, REC solar, Solar City, SunEdison and Vestas. Also on the list are energy management companies EnerNOC, Locus Technologies and OPower; energy storage maker A123 Systems; EV automaker Tesla Motors; the National Renewable Energy Laboratory; and environmental and energy infrastructure companies AECOM, AMEC, Cardno ENTRIX, ERM and URS Corp.

John Davies from GreenBiz.com focuses on the lighter side of corporate green in a recent post, listing more typical corporate Earth Day activities such as park clean up, electronic recycling and eco exhibitions. He says Microsoft this year even allowed companies to test out electric vehicles, offering a test ride in a Fisker Karma. Nothing overly dramatic. "I wanted to find out whether Earth Day has grown too last century or if it's still meaningful to corporate America," Davies writes.

Green power popularity

Corporations seem to think so. More continue to embrace sustainability.

Performance varies. But the EPA shows in its overall Top 50 list that companies' green power purchases climbed 12 percent to 15 billion kilowatt hours in 2012. No. 2 Kohl's Department Stores increased its power purchases 8 percent to 1.52 billion kWh over 2011, while WalMart boosted its total 231 percent to 872,382,088 kWh to move to No. 3 from No. 12 the previous year.

No. 1 on the Top 50 list for 2012 remains Intel Corp. with an unchanged 2.5 billion kWh of green energy purchases.

Zotos' effort stand out because it installed its own wind turbines, a feat that also earned the company recognition from the American Wind Energy Association for having one of the top on-site wind projects at a U.S. manufacturing company. The turbines, which became fully operational in January 2012, generate about 6.5 million kilowatt hours a year for about 60 percent of Zotos' operational needs. The company plans to purchase the rest of its energy from green sources.

Expect others to follow

On the EPA Top 20 on-site generation list, Zotos' energy generation numbers are overshadowed by the sheer bulk of Kimberly-Clark Corp., the No. 1 company. The Dallas-based consumer products manufacturer of brands like Kleenex, generated 193 million kWh of on-site power. However, Kimberly-Clark's generation accounted for 8 percent of its power.

Can other companies follow the examples set by those on the EPA lists? Anthony Perdigao, Zotos vice president operations and chief sustainability officer, offered this statement: "If we can do it, so can others."

There's definite interest. Megan Connor Murphy, Zotos vice president of public affairs, says the company "has received multiple inquiries from others both regionally and nationally about our wind project and are ready to share our experiences with them."

This clean energy stuff is getting around.

Another post of possible interest:

Green power purchases trend upward

Last year I used no green power. Not a single kilowatt from a solar panel, biogas plant, wind turbine or hydropower operation.

So what, right?

That might be changing. No, I'm not putting solar on my roof. Too expensive. I've done the standard home efficiency upgrades -- insulation, windows, doors, new 95 percent efficient furnace. But that's another story.

Regular consumers like myself may soon be taking a cue from companies like Intel Corp., Kohl's Department Stores, Whole Foods Market and Starbucks and buying green power. The four companies are ranked as the best performers on the U.S. Environmental Protection Agency's National Top 50 list of green power purchasers.

No. 1 Intel, which retained its top spot from last year, has purchased a phenomenal 2.5 billion kilowatt hours of green power for 88 percent of its energy needs. The sources for this power were biomass, geothermal, small hydro, solar and wind.

No. 2 Kohl's has purchased 1.4 billion kWh of biomass, small hydro, solar and wind for all -- that's right, 100 percent -- of its energy needs.

Starbucks made a big jump over the past year to the No. 4 spot. Last year, it was No. 16. Whole Foods moved up a notch to No. 3, pushing out January 2010's third-place finisher PepsiCo. PepsiCo dropped off the list.

Usually green energy is purchased by paying extra for energy from wind power, hydro or solar. Those power purchases can be through utilities, brokers that specialize in green power or green power producers themselves. These purchases can be a little speculative as all energy is equal once it hits the grid, but the concept is sound.

Some green power users are self generators. The top three on the EPA list all include on-site generation.
"Generating our own green power in combination with purchased green power helps us to lessen our environmental footprint and become more sustainable," said Fisk Johnson, SC Johnson Chairman and CEO, in a statement. "As a fifth generation family company, it is part of our DNA. We are committed to doing what's right for our consumers, communities and our planet. Supporting clean sources of energy is a 'win-win' for everyone."

SC Johnson, the privately held maker of products like Windex and Glade, produced 25.5 million kWh of its own electricity, or 13 percent of its total, through biogas. The company built its first landfill-gas cogeneration turbine in Racine, Wis. to provide power for its largest factory, which is 2.2 million square feet.

EPA's on-site producers list is topped by Kimberly-Clark Corp., which produces 176.5 million kWh through biomass. No. 2 on the list is the City of San Diego, which produces 69 million kWh through solar, biogas and hydropower.

An interesting on-site listing is No. 18 Zotos International, which derived 60 percent of its power, the highest percentage among the Top 20, for 6.5 million kWh through two on-site wind turbines. Zotos, based in Darien, Conn., makes hair care products and wants to boost green power purchases to 100 percent of consumption by 2012.

Said Anthony Perdigao, Zotos chief sustainability officer, in a statement: "Generating green power helps our organization become more sustainable, while also sending a message to others across the U.S. that supporting clean sources of electricity is a sound business decision and an important choice in reducing climate risk."

Companies appear to be getting the message. Intel's purchases nearly doubled from two years ago, and the rest of the top purchasers increased their green power significantly from 2009.

California's Global Warming Solutions Act sets a rather lofty target of the state getting a third of its energy from renewables by 2020. The law has spurred growth in renewable power production and facilities construction. However, if the trend of corporate green power purchases continues, that goal may indeed be reachable.

With demand comes increased supply, lower prices for green power and opportunity for the sector in general.

Maybe we'll all be checking a box on our utility bill that says "green power" and pay a nominal fee. Or, better yet, no fee at all.